MotivAgents-in-charge
Todd Ortega
Todd’s brand and marketing experience spans two decades and has touched a majority of US households. Recruited from Stanford University by Procter & Gamble, Todd learned the fundamentals of positioning, messaging, advertising and marketing on big brands including Cheer and Ivory Snow. Dial then asked Todd to lead new product development for the flagship skincare division while also managing key elements of the Dial brand. As a result, Todd has been responsible for a number of firsts; he launched the first body wash, kids bar soap, and specialty bath and body line into US mass outlets.
Todd led Microsoft’s marketing of Microsoft Money, Encarta, Digital Image, Picture It! Streets & Trips, and Works and for the MSN Money online financial portal and also held senior positions within the Interactive Media, Office, MSN, and Home & Entertainment Divisions. Later at L’Oréal, Todd took on new product and advertising and media plan development within the L’Oréal Paris Division. Todd also served as President of Radarworks, an interactive boutique in Seattle, Washington.
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